Volvo Group Trucks Technology and Tema Genus, Linköping University, have initiated a collaborative project to foster disruptive norm-critical innovation at Volvo. The aim is to 1) further develop existing methods for initiating innovation by bringing disruptive norm-critical innovation methods into already existing “tool boxes for innovation” at Volvo, 2) develop a particular tool box to enhance disruptive norm-critical innovation across existing “tool boxes”, and 3) develop a disruptive norm-critical innovation tool box targeting the leadership programme at Volvo Trucks to enable better management and integration of norm-critical innovation processes at Volvo. The first step was a pilot project, outlined below, the overall aim of which was to develop a detailed application (VINNOVA) which can achieve the above aims.